
Andy Greenwood · UX & CRO Consultant · 20+ years · 100s of projects
I help ensure the UX function is well established in your team and provide the strategic and product ownership influence that drives ideas forward, from backlog to shipped feature.
I act as an extension of your team, filling the UX gap on projects, managing design, providing UX expertise for pitch work, or stepping in as a product owner when you need one.
I can take on a founding product or designer role for early-stage products, or come in later to identify leaks and propose improvements across your entire user journey.
Find and fix the leaks between first visit and paid customer, from product pages and checkout to trials and upgrades.

"I've worked with Andy on multiple occasions now and wholeheartedly recommend him. He's a fantastic partner for our projects. Andy immediately understands the client's needs, makes collaboration easy, and delivers thoughtful solutions that hit the mark. We have received excellent feedback from clients on his work and couldn't have completed these technical projects without him. Andy stays on schedule, makes the entire process smooth and stress-free."
Emily Quinn
Senior Account Manager, Poke Marketing

"I've had the pleasure of working with Andy at two different companies, and his impact on our product's UI/UX has been consistently outstanding. He has a unique talent for solving complex design challenges with simple, elegant solutions. Andy is not only incredibly smart and helpful but also a great collaborator. I highly recommend him."
Ericsen Cioffi
Engineering Manager, PlanDataAI
"Andy is always my top choice for a UI/UX designer. He's not only incredibly talented but also an absolute pleasure to work with. I had the opportunity to collaborate with him closely for five years across two different companies, and his creativity, speed, and problem-solving abilities consistently impressed me. No matter the challenge, Andy approaches every project with thoughtful solutions and multiple design options. Every collaboration we've shared has led to successful outcomes. I'd recommend him 100%!"
Meredith Corvo
Product Manager, Morningstar
Find where you're losing conversions and get a prioritised fix list.
E-commerce · Lead gen · Onboarding
Interviews, usability testing and analysis that turn into decisions.
Interviews · Usability testing · Analytics
Turn insight into a prioritised roadmap that drives conversion and retention.
Journeys · Roadmaps · Experimentation
Product management grounded in user research, from discovery to shipped feature.
Discovery · Backlog · Roadmap
A CRO & UX audit shows where you're losing conversions and what to fix first.
Interviews and usability testing confirm which of those issues matter most.
Insight becomes a prioritised roadmap of quick wins and strategic projects.
Product management or a CRO retainer — I stay with the work until it's shipped.

CRO · User Research · UX Strategy
Trials weren't converting to paid. Research-led onboarding redesign, A/B tested, lifted trial and paid subscriptions.
UX Strategy · CRO · User Research
UX, CRO and competitor review for a global brand strategy agency.

User Research
Designing and executing user research projects for clients worldwide.