Where is your site losing customers?

    Most conversion problems look different depending on what you sell and where your traffic comes from. Pick the one that sounds most like you. Each starts with an audit that finds what's costing you sales, and can carry on as ongoing support if you want help testing and improving.

    People visit the store but don't buy.

    Shopify CRO Audit

    Product pages, cart, checkout and trust, reviewed for where shoppers drop out.

    See the Shopify audit

    We're paying for ads and the page isn't converting.

    Landing Page CRO Audit

    A focused review of the page your ad traffic lands on.

    See the landing page audit

    People sign up, but they don't upgrade or stay.

    Subscription & SaaS Conversion Audit

    Sign-up, trial, onboarding, paywall and upgrade, reviewed end to end.

    See the subscription audit

    We get visitors, but not enough enquiries.

    Lead Generation Website Audit

    For businesses that sell through quotes, bookings and enquiries.

    See the lead generation audit

    Every audit can become ongoing support.

    An audit tells you what to fix first. If you'd like help beyond that, I can stay on monthly to design A/B tests, read the results and keep improving, so the work doesn't stop at a report.

    A/B test design

    Hypotheses, variants and success metrics based on the audit.

    Results analysis

    What to ship, iterate or drop.

    A regular cycle

    Review, test, improve, repeat.

    How It Works.

    1. Discovery call

      15 minutes

      We jump on a quick call where I learn about your product, goals and biggest concerns. You'll also grant me access to your site and, optionally, your analytics.

    2. Analysis phase

      I navigate your site as a first-time visitor, apply a heuristics framework tailored to your conversion goals, review your data, run accessibility checks and review competitor experiences.

    3. Delivery

      You'll receive the complete audit package via email: scorecard, prioritised fix list and video walkthrough. Everything is organised and ready to share with your team.

    4. Q&A and next steps

      Optional

      A follow-up call can round off the project or be the start of ongoing testing and support.

    What you get from every audit.

    A UX Scorecard

    Every area rated and colour-coded, so you can see where you're losing people.

    A video walkthrough

    A video walkthrough of your site as a first-time visitor.

    A prioritised fix list

    Split into Fix Now and Testing Hypotheses, with a screenshot, a recommendation and a priority for each item.

    Not sure which fits? Tell me what's happening and I'll suggest the right starting point.

    Get in touch