Legis Music.

Overview

Legis Music had launched its royalty-free music platform, but users were abandoning at the cart or signing up free and never upgrading. I audited the key journeys to free and paid conversion on desktop and mobile, supported by analytics and a competitor review, and delivered annotated findings on a Miro board. The biggest issue: users who chose 'Start for Free' were pushed straight to a paid upsell, and the free option disappeared at the download stage. I recommended letting free users see value before promoting the subscription, plus user research and A/B testing to validate changes.